Mehdi Ayache Berberos
Moroccan Creative Director, Multi-disciplinary Designer & Entrepreneur
Bali, Indonesia / Hong Kong
+20 years of experience in diverse industries & fields as a Designer, Entrepreneur & Consultant; including Music & Radio, Media, Audio Visual Production, Government, Banking, Insurance, Product & Industrial Design …
I’m Ber-Arab, erber from Tafraout in the Atlas Mountains and Arab from Taounate in the Rif Mountains.; Born in Casablanca – 🇲🇦 Morocco 🔗 in the iconic Sbata neighborhood … known as “04.” That place shaped me, whether I wanted it or not. It prepared me for a long journey through other Moroccan cities like Rabat, Agadir, and El Jadida… before curiosity pulled me toward new adventures in Southeast Asia (India, Malaysia, Hong Kong and Indonesia)
It all started at a very young age, joining a printing equipment repair company called AMIGRAPH where some of my family members were involved. I worked there in the summer doing odd jobs like cleaning and taking inventory. Around the same time, my mom bought a desktop computer and handed the task of setting it up to an uncle, who also worked as a technician at AMIGRAPH. He left behind a CD case with copies of Adobe Photoshop and the Macromedia suite, which included Dreamweaver & Flash. And that’s where it all began for me.
A few months later, I dropped out of my Physics and Chemistry studies at the university to divide my time between the local cyber café, my small job at AMIGRAPH handling printing machines, film development, and more. Until one day, a man named Youssef El Hodaigui came into the cyber café and asked the owner if he knew anyone who was good with Photoshop. That was my first gig; I earned 30 USD for designing the homepage of an Arabic content portal aarabiah.net – web.archive . This was back when portals like Maktoob, msn and Yahoo were popular …
That’s how I joined Khidma.net, his web agency, and began working on its websites and publishing portals. At that time, our primary business model was Google AdSense, which was a completely new approach and incredibly profitable… until the day when one of his friends; co-owner’s of the famous Startimes forums contacted us with a mission to redesign the highly influential newspaper “Al-Hayat” in Saudi Arabia. However, this project was shelved in 2007 due to the war in Iraq…
Over the next ten years, I embraced the Khidma company tagline: “Whatever it takes, we deliver.” as a moto …


As an entrepreneur, I have founded and Co-founded and led + 6 startups: Casapplanca, Mayhaz, Stroy By Vi, Moykeez, Tomorrow Media Network (TMN has raised funds of 1.2M dhs), and BYVID.
Throwing me into Business and creative adventures I never saw coming. I found myself in the company of some real Gods in marketing, management, and sales; think Youssef El-Houdaigui, Chaadi Benkchekroun, Salah Benzakour, Yassine Kechchani, Mehdi Najeddine … among others; These aren’t just any leaders; they opened doors for me, pulled up a chair for me in meetings with big decision-makers across different fields. They even let me have my word and put me in charge of some high-impact projects. The learning I’ve done at their side? It’s stuff you can’t get from a textbook. Every step of this unexpected journey has deepened my learning and, I’ve got to say! it was hard, hardship … but I’m grateful for it all.
I can’t forget the talented people I’ve shared the entrepreneurial and creative grind with. Together, we navigated challenges, created meaningful work, and learned from each other’s expertise in architecture, photography, design, and beyond. Some are now launching new ventures, building on the lessons we gained through those intense years. A special mention to Oussama Rhaleb, Jawhar Kodadi, Salim Essbane, Mohammed Rahmo, Houcine Boutam, and others — each one brought a unique perspective that shaped how I approach creativity and business today.
One principle we all carry forward: “Discipline over motivation. Consistency over talent.”
Inspired by visionaries like George Lois and his concept of the BIG IDEA, I always keep his essence in mind when I’m working. I believe creativity has the power to revolutionize and shape the world. I’m dedicated to delivering impactful solutions and creating experiences that make a difference … identifying problems and solving them at their core.
This mindset led me to create VORVN (www.vorvn.com), first in Hong Kong as my IP holding, then in Indonesia, where I now live in Bali. Here, I’m kicking off projects like Cookwarriors among others … this time investing not into client work, but into what I’ve always wanted to build. Moving from designer to full-stack founder, I’m finally focusing all my energy on ideas with the potential to scale and leave a lasting impact.

Recognitions & Global Contributions
- “Featured Best Print Design Trends 2024 @ Design Rush
DesignRush.com
- “the BERBEROS universe of Mehdi Ayache.” @ Desoriental.fr
www.desoriental.fr
- “Rising To The Peak of French Baking” ads campaign featured @ ADS OF THE WORLD, Indonesia & Singapore
www.adsoftheworld.com
- Interview “Who are Moroccan crypto artists?” @ DYPTIK ART MAGAZINE
diptykmag.com – Article
- Featured @ print version DYPTIK Magazine Spring 2022 special Dubai Edition
www.diptykmag.com – PDF
- Host of : Learn the Basics of UX @ General Assembly
generalassemb.ly
- Speaker @ Global Influencers Summit – #GIS2019 , Essaouira
Globalinfluencerssummit.com
- Creative Director & Project Manager @ Yallah Nchoufo w/ OPENMIND Project / European Commission
YallahNchoufo Project
- Honorable Mention @ AWWWARDS Design
awwwards.com
https://vimeo.com/118125535
Official press release
- Winner / First place BeMyApp World Cup w/ TAXI COUNTER app team
https://www.f6s.com/company/taxicounter#about
- Executive Production & Co-Production of 2 documentaries @ European Commission
Documentary – Being a Single Mother 2019
- Guest on the national TV program “GEN Y” 2011 as a creative leader in Morocco @ MEDI 1 TV
youtube.com
- Exhibition “Moroccan Legends” A limited series of painting
telquel.ma
onorient.com
The Souk
- Co-organization of the first TEDx in Casablanca, Morocco
https://www.ted.com/tedx/events/1734
- Animation Workshop “Creativity and Emotional Intelligence »@EST Salé April 23, 2011
slideshare.net
- Conference : « Professions of computer graphics in Morocco by Mehdi Ayache»@ENSA Kenitra December 24, 2011
slideshare.net
- Trainer workshop « Mobile Photography » for the GIZ collaborators (German Corporation for International Cooperation)@GIZ Rabat 2018
slideshare.net
- Trainer “Fail to Succeed”@Enactus Agadir August 1, 2016