Full Stack Founder.
20 years of experience in diverse industries & fields as a Designer; including Music & Radio, Media, Audio Visual Production, Government, Product & Industrial Design, Banking …
Berber-Arab, from Tafraout; Atlas mountains; Born in Casablanca – 🇲🇦 Morocco 🔗 in the Sbata famous neighberhood … called 04, this place shaped me whether I wanted it to or not. It got me ready for a long journey of living in various other cities in Morocco like Rabat, Agadir, and El Jadida. Before I set sail for a new adventure to satisfy my curiosity in Southeast Asian countries.
Salon Des Arts Graphiques SIAGRA – Casablanca, 2006 with AMIGRAPH
It all started at a very young age, joining a printing equipment repair company called AMIGRAPH where some of my family members were involved. I worked there in the summer doing odd jobs like cleaning and taking inventory. Around the same time, my mom bought a desktop computer and handed the task of setting it up to an uncle, who also worked as a technician at AMIGRAPH. He left behind a CD case with copies of Adobe Photoshop and the Macromedia suite, which included Dreamweaver & Flash. And that’s where it all began for me.
A few months later, I dropped out of my Physics and Chemistry studies at the university to divide my time between the local cyber café, my small job at AMIGRAPH handling printing machines, film development, and more. Until one day, a man named Youssef El Hodaigui came into the cyber café and asked the owner if he knew anyone who was good with Photoshop. That was my first gig; I earned 30 USD for designing the homepage of an Arabic content portal aarabiah.net – web.archive . This was back when portals like Maktoob, msn and Yahoo were popular …
That’s how I joined Khidma.net, his web agency, and began working on its websites and publishing portals. At that time, our primary business model was Google AdSense, which was a completely new approach and incredibly profitable… until the day when one of his friends; co-owner’s of the famous Startimes forums contacted us with a mission to redesign the highly influential newspaper “Al-Hayat” in Saudi Arabia. However, this project was shelved in 2007 due to the war in Iraq…
Over the next ten years, I embraced the Khidma company tagline: “Whatever it takes, we deliver.”
As an entrepreneur, I have founded and Co-founded and led + 6 startups: Casapplanca, Mayhaz, Stroy By Vi, Moykeez, Tomorrow Media Network (TMN has raised funds of 1.2M dhs), and BYVID.
Throwing me into Business and creative adventures I never saw coming. I found myself in the company of some real Gods in marketing, management, and sales; think Youssef El-Houdaigui, Chaadi Benkchekroun, Salah Benzakour, Yassine Kechchani, Mehdi Najeddine … among others; These aren’t just any leaders; they opened doors for me, pulled up a chair for me in meetings with big decision-makers across different fields. They even let me have my word and put me in charge of some high-impact projects. The learning I’ve done at their side? It’s stuff you can’t get from a textbook. Every step of this unexpected journey has deepened my learning and, I’ve got to say! it was hard, hardship … but I’m grateful for it all.
