Moroccan Designer & Creative Director based in Asia.
Creating brands, experiences, and shaking up traditional approaches in a constantly moving world. In between these worlds is where I try to bridge the gap. Feel free to browse my
writings, analyses, and poems, discover my projects and experiences, or explore my designs available as merch in my shop. And if you’re a fellow traveler and nomad like me, follow my adventures on two wheels through the lens of my camera in my travelog.